Wednesday, 2 November 2016

Osem Apropo Sour Cream Flavour Corn Snack

So thanks to the wonderful resource that is google translate (although obviously it's not totally reliable) and a handy blog post I discovered from Daniela at  Isreveiw1, I have been able to translate something about this crispy snack in the privacy of my own home. The Isreview1 blog is about a different flavour bugle shaped snack from Osem, in fact Daniela seems to have reviewed two other flavours, but it shoved me in what I think it is the right direction. So that was a great help.

Thanks very much to Daniela although she doesn't seem to have posted anything since 2014 so perhaps she won't notice. (And how annoying! I see LinkWithin works on Isreview1 but has completely stopped working on this blog and I have no idea why.)

Anyway, I deduce that this crispy snack is made by Osem but as almost the whole of the text on this packet in in the hebrew alphabet (plus a little in arabic script) it was quite hard to tell.

And thanks to google translate (and Daniela)  I know it is a maize snack. It's hard for the non-reader of Hebew to be sure because the typeface on the packet is different from that offered by google. But luckily the Osem website comes in an English version. A savoury cone-shaped snack it says. Apropos has a delicate taste and a crispy texture and contains no cholesterol or preservatives. Thanks to its unique shape it has become the number one entertainment snack in Israel, alongside dips and spreads, but is also popular as a personal snack.

OK. What's a personal snack I wonder?

And the reluctant taste testers tested the crispiness so I can confirm that crispy is correct. And it's probably a corn snack although you can't really tell from the taste. But I'm really not at all certain what the flavour is meant to be. It looks as though it should be sour cream (see the packet) but you can't taste sour cream. And why doesn't the website have anything to say about the flavour? It really doesn't. Not helpful.

Noble Friend opined that this crispy snack tasted a little bit sweet, a little bit salty and a little bit nothing at all. But nonetheless a little bit tasty and moreish. (A little bit country, a little bit rock and roll perhaps?) But I could see what she meant. The Chef thought it tasted of nothing at all. But both of them ate quite a few.

So oddly tasteless in a strange way but quite a success.
Oh, and today is the 80th birthday of television. So let's all celebrate that amazing fact. And the first TV show was broadcast not 5 miles (not exactly sure how far it is, but not very far) from where the Chef and I live, at a place called Alexandra Palace. All us locals call it Ally Pally. Amazing eh?


  1. they look like good 'ole Bugles. My kids were nuts for Bugles in the '90's.

    1. We've tried a selection of different bugles from different countries and they all seem to look exactly the same. People who love them really seem to love them but I confess I'd sooner have a different style of snack.


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