The crunch is not so light as it should be; it's rather dull and heavy. So all in all not a massive success there. But the salt & vinegar taste is not too strong and the reluctant taste testers and I found that we ate a few more than we meant to.
But after all, this is a snack for Halloween only.
The packaging is actually a much brighter, lighter orange than shown here. So this is yet another example of the scanner doing weird things with colour. But the ravens and the bats and the skulls and the (presumably haunted) house show up pretty well.