Smith's Bugles Nacho Cheese which the reluctant taste testers and I tried in April 2015. The thing is, Lay's appear to own Smiths these days. And so the packet design is almost exactly the same (except with a name change) and without the sombrero wearer.
However, we like bugles, and we like the cheesy taste. And this packet was specially imported from The Netherlands by Dutch taste tester. So here we are enjoying bugles again.