Puft. Honestly! Anyway, what you get is a sort of puffed up version of the original Hula Hoops we know so well. And somehow, because this crispy snack is puffed it seems to be much larger than an ordinary Hula Hoop.
You get a huge waft of (rather processed) cheese when you open the bag and the taste is pretty (processed) cheesy too. Lots of dairy products in the ingredients although I suspect that much of the flavour comes from the dried onion, garlic and tomato listed on the packet. And of course the colour comes from paprika as so often.
I was expecting the texture to be softer - like a cheese puff or a Quaver - but in fact they have a good crunchy crunch. Not as hard as regular Hula Hoops obviously.
The packet describes this as a hoopy snack. Which takes me straight back to the Hitchhiker's Guide to the Galaxy: Hey you sass that hoopy Ford Prefect? There's a frood who knows where his towel is. Or words to that effect. Ah, how the mind can be dragged back to 1978. Mind you; Douglas Adams would have struggled with his predictive text when writing that today.
Not bad. But I think I will stick to regular Hula Hoops next time.... although I do have some Hula Hoops Puft Ready Salted to try.
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