These are flavoured with Comté cheese from the Franche-Comté region of Eastern France. And although I do not remember ever trying Comté cheese it must have quite a distinctive taste. You can certainly tell these crisps are not flavoured with Cheddar (say) or Edam. What you get is a proper cheesy taste.
Apparently Comté is considered one of the finest cheeses in France. I read that you may only use the milk from 2 breeds of cow to make this cheese, and if you fancy learning more about it, there are many websites including a wiki page to help you out.
Rather good crisps. The Chef and I liked these and could probably have ever so gently eaten rather more than is good for our diet.
The packet features the distinctive bell logo which indicates the highest quality of Comté cheese. If you don't get the bell you are buying an inferior product.
I rather like Bret's. I like their crinkle cut crisps which aren't so terribly crunchy as some crinkly crisps. And I like their philosophy of employing local people and supporting local farmers. And they are doing their best to reduce their impact on the environment. Good for them.
Because we have just been driving through France here is the grand gateway and some of the other buildings at Arc-et-Senans which is the grandest salt mine you could ever wish to see.