Pret a Manger Maldon Sea Salt

Here's a packet of crisps that was bought at Luton Airport for a snack on the flight to Switzerland but not eaten and brought home again to London.

So we thought we had better eat them before they took to the road again.

A small packet of basic sea salted crisps. Good crunch, and a pale golden colour. We thought these were more lightly salted than salted but they were tasty. And they all got eaten - quite quickly.

Pleasant but not amazing.

The clever packaging design is simple but tells you everything you need to know.

The reluctant taste testers have got a bit fed up recently about the complicated flavour of so many modern crisps. So when Noble Friend was out and about the other day she picked up this packet of crisps from Pret à Manger. Which is why I am reposting this.

Malden Sea Salt. I love the taste of salt (I know, I know; we know it's a bad thing these days but hey! I was brought up in the 1960s sp give me a break) but Maldon salt is the tastiest. THE best salt. It comes from Essex and they have been collecting salt since 1882 (before my grandfather was born) and it really is fabulous. If you can find it give it a try. And although these crisps are not labelled "lightly" salted, it does seem that the taste is just right. Not too salty.

Well, the Chef and I had tried these crisps back in March 2015 and quite enjoyed them, but the reluctant taste testers had not. And? It's a lovely crisp, a little thicker than your basic crisp, and a beautiful taste of hand cooked potato with a fabulous lightly salted taste.

What could be better than that?

Once again we ask ourselves, are complicated crisp flavours what we are all looking for? Architectural taste tester, the most discerning of testers, thinks plain in best. Lots of the other taste testers think so too. So probably not. And this flavour? Lovely. Simple and tasty.

OK then. Come on crisp manufacturers, listen to the taste testers we all like the simple flavours best (the crisp makers won't read this - probably).