Tuesday, 19 August 2014

Crak's Finement Salé

Well, here's complicated. Crak's seems to be a Tuc brand, and Tuc seems to be owned by LU which is a French biscuit company (apparently from Nantes), and LU is in turn owned by Kraft Foods which is now called Mondelez International.

The weird thing is that I always thought Tuc was a UK brand. We used to have a TV commercial featuring a really annoying jingle: Tuc by itself is a snappy happy cracker, and a super snappy cracker with cheese. I think that's how it went.

Anyway, these little salted biscuits are perfectly OK but a little bit dull on their own. Quite a dull taste but in a really tasty way. I only bought one of the gussetted bags because inside the gusset it says "idéal pour le dipping!" and I couldn't resist. "Tout à fait adapter au dipping" it says.

Unfortunately this will be le dipping as practiced in France and the UK. And we were trying these in Switzerland and couldn't find any dips quite suited to the task; not even in the huge Co-op in Conthey. We tried the local version of guacamole but it was very thick and more something you might spread on toast rather than use as a dip.

I think they would be very good indeed with a proper dip. Nice crunch, good salty taste (but not too much) and a little bit sweet,  and in fact a rather pretty shape. Not bad Crak's.... or Tuc.... or LU.

I tried looking on the LU website for further information but it seems you can only access it in Metropolitan France. Which is a shame because I would have like to find out more. Weirdly made in Italy.

One to try again if I had a proper dip.


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