Wednesday, 16 July 2014

Mega Monster Munch Roast Beef Flavour

Oh boy! Massive hunks of roast beef flavour baked corn snack. Yes, this 85g bag of crunchy corn snackiness is fairly mega. However, it is not made of roast beef. No: these monstrous snacks are suitable for monsters and vegetarians. I've got to say though, that if I were a vegetarian I would probably not be tempted by a crispy snack allegedly flavoured with roast beef.

However, to be honest they don't really taste of roast beef and no wonder considering the flavour is made up of wheat rusk, hydrolysed soya protein. lactose, "flavourings" (whatever that means) and flavour enhancers.

The flavour is sort of beef in a spicy sauce. Or possibly Oxo. The reluctant taste testers ate quite a lot of these but were baffled to learn they weren't eating curry flavour crispy snacks. Or as one of them put it, you know, that curry sauce you get abroad that isn't really very like curry at all.

Each individual monster foot-shaped snack has quite a lot of crunchy flavour dust which comes off on your fingers and transfers the taste to your fingers too. OK if you are a 10 year old boy but not so good for a grown-up food writer (that's me).

Quite tasty (I liked them better than the Pickled Onion version) but oh so completely not a real food. Yes, yes, I know they're made with maize and wheat flour and stuff but this is a majorly processed food.

Obviously this is another snack aimed at 10 year olds. Or possibly even younger children. I am quite horrified how many children in pushchairs seem to be eating crisps while they are wheeled along. I think if you are old enough for crisps you are old enough to walk. Not to mention when I was a child crispy snacks were a huge treat, for weekends or parties only.

I know. It seems like double standards to complain about children eating crisps as I eat so many. But actually I don't. I try hard never to finish a packet on my own and always share when I can. And anyway, I know that crispy snacks are bad for me and try to eat healthy food like salads when I sit down to dinner. What are the children in the pushchairs given for their dinners I wonder? Maybe they're not even eating dinner but grazing on junk food all day long.
This bag is quite large but in fact contains a relatively small number of Monster Munches simply because each individual Munch is so big. If I put one in my mouth that's it. I can't speak. No room for more than one. They are massive.

Monster Munch is of course owned by Walkers, and the Walkers design team is running true to form; the little man who disposes of his rubbish responsibly has been transformed into a roast beef monster. And the sell by date says monsters are here forever; this snack is best before... A little bit too cute perhaps. But as I said before, these are obviously aimed at 10 year old boys (and girls) and not grown up food writers.

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