Sunday, 22 June 2014

Kettle Chips Sea Salt with a Hint of Citrus Lemon

Interesting isn't it how citrus flavours are making their way into so many crisps?

Over the last year or so I've tried Lemon Harissa from M&S, Lime & Pink Peppercorn from San Carlo, Chilli & Lemon from Cofresh, another Chilli & Lemon this time from Kolak, and Sea Salt & Lemon Vinaigrette from M&S. And I've rather enjoyed all of them especially the last which was the first citrus flavoured crisp I bought.

I don't know how the trend started. In fact, I have no idea how food trends start; all I know is that they do. So suddenly every restaurant has ox cheek and pork belly on the menu; everyone you know is mad about cupcakes (although they are a  little bit 2013) and looks rather sneery at you when you admit the last time you baked cupcakes was in the 1980s; or you accidentally buy olive bread when you wanted plain because the shelf was crammed with olive or walnut or chilli breads.

I would need a flavour forecaster to explain to me how trends work (and just how do you become a flavour forecaster I wonder?) but sadly I don't know one. I have read a little online but although it appears the cupcake trend began because Sex and the City was so popular, mostly it seems that with a little bit of this and a little bit of that all thrown up in the air at once the flavour forecaster looks at what comes down again and makes a prediction about what will be popular in the coming year.


So what was forecast for 2014? Here are a few things I found in an article on the Guardian website:

  • kale ice lollies - here's the website 
  • savoury yoghurt: carrot, tomato, parsnip and beetroot - apparently they're a "thing" in New York
  • insect bars: made with cricket flour - bound to be gluten free - and flavoured with chocolate, peanut butter, coconut, ginger and lime. Oh dear, I'm not sure about the packaging
  • beef, turkey and bison protein bars
  • and er edible wood. 
Coming soon to a supermarket near you? I'm not sure. It's June now so only 6 months to go to see if any of these predictions is correct. And no mention of citrus crisps. Well, I expect they're a bit too normal and everyday for this list.

Anyhow, back to my packet of crisps from the local branch of Waitrose. Nice crunch, good golden colour which doesn't show up in my photograph, very crispy (you can smell that they're fried not baked) and slightly citrusy aroma, and a good salty lemony taste. Quite a lot of flavour dust. But, and it is a bit but, these hand cooked crisps are rather greasy. It's a shame because otherwise they qualify for a very good.

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