Rubio Pijo Patatas Fritas Tradicionales Finisimas

Posh Chips it says on the back of the packet, showing a potato wearing a bow tie. And Pijo, I gather, means posh. Although not perhaps in the politest way.  So there we go.

Apparently these crisps are made in the "Murcia style"; very finely cut, with nothing but potatoes and olive oil. Very simple and old fashioned.

Rather good.

The woman on the packet looks as though she really fancies herself. I think that's the point.