Chio Minions Maisstangen/Sticks de Maïs Gesalzen/Salés

This interestingly vegan crispy snack has Universal Studios' minions (or should that be Minions?) on the packet. And Minions, as you see, is the name of the snack. Considering how loud and shouty the Minions are (I’ve only seen clips not whole films) it is a bit odd how subtle the packaging design is. I can’t help feeling if this were a UK snack the packaging would be a whole lot gaudier.

I haven’t seen this crispy snack from Chio before so I don’t know if they’ve always produced a snack like this but called something else. It’s quite a common style, and the reluctant taste testers and I have seen a number of different versions, as I dare say you have too although usually cheesy, so you’d think they might have. Although having said that, this is not as orange as most crispy snacks of this type usually are. In fact they are downright colour free.

And fairly taste free too. Not even particularly salty (and of course the flavour is salt). That sounds like a really bad thing but maybe not.  All the taste testers said this snack tastes of nothing much... but couldn’t stop eating it. Almost all this huge packet got eaten with no trouble at all: always a sign of a successful crispy snack.

I feel there is a slight design problem here; this snack looks more like a packaging material than a snack. The reluctant taste testers fully agreed with that. But again, it didn’t stop them snacking enthusiastically.

A surprisingly successful snack.

Chio is owned by Intersnack Switzerland so it’s anybody’s guess why it’s made in Austria. Ours not to question why. Well done Intersnack because the plastic packet is recyclable, but less well done because the snack is cooked in palm oil.

Ich einfach unverbesserlich or Moi moche et mechant which I’m guessing is German and French for Despicable Me.