Tesco Finest Goats Cheese & Sticky Chilli Jam Crisps

I was pleased to find this "feature flavour" because I've been wanting to try goat's cheese flavour crisps. I know you can get them in Belgium (although these were described as simply chevre which I suppose could mean goat rather than goat's cheese... no, not really) and France but I've yet to see any to buy. I hope if I do come across them they will be better than these crisps.

The secondary description is creamy goats' cheese from Devon with sweet and sticky jam for a spicy kick. Well, yes..... sort of.

These are great big crisps. Some of them as large as the palm of my hand. A very good crunch and quite a lot of dark orange flavour dust. But the flavour. Oh dear. What a disappointment.

I can hardly detect the goat's cheese. There's a sort of faint breath of what is probably the cheese, a little like some of the sour cream flavours. And the chilli is almost entirely overtaken by the extreme sweetness of the jam. Which is very very sweet. I wasn't mad keen on the Spiced Bramley Apple flavour crisps which you can read about here. And I'm not much struck by these either.

It's an interesting time to launch a goat's cheese crisp. Both the Telegraph and The Guardian have published articles recently about the great goat's cheese shortage of 2014; read the Guardian article here. But perhaps "feature flavour" indicates a limited edition crisp? Possibly more limited than Mr Tesco was anticipating.

There is nothing at all the matter with these crisps except that I don't like the flavour. Call me picky but I don't get this thing for sweet crisps at all.

This packaging detail is charming though and I very much like the idea of a field called Angus. Is the next door field called Richard I wonder?