Because New Zealand is so far away for most readers, we don’t get to try their crispy snacks, and indeed have no idea what’s on offer for the crispy snack or chip fan. Interestingly, New Zealand, like the U.K., doesn’t have Lay’s crisps. What they have instead is Bluebird, which is owned by the mammoth PepsiCo which also owns Lay’s. Of course. But there’s also Heartland (100% Kiwi owned to the bottom of the bag), and no doubt many more.
I have only ever tried one packet of crispy snacks from New Zealand: my lovely friend Dutch taste tester and her husband Vinyl Collector brought back a packet of Bluebird Burger Rings from their honeymoon and the reluctant taste testers and I liked this snack a lot. Very tasty!
In fact, my friends visited New Zealand again earlier this year. Possibly simply to sample the crispy snacks. They sent me this photo ⬆️ just to make me jealous. Because that’s what friends do.
However, I have a mystery packet of New Zealand crispy snacks waiting for me in Mallorca. The Chef has a skiing friend who recently visited New Zealand and very sweetly brought me back a packet of ... I don’t know what. But instead of returning to Verbier where he sometimes lives, Skiing Friend decided to go to his house in Mallorca instead. Well, that would normally be just fine, only the local post office there has decided against accepting any international parcels for the time being. Apparently it’s all packed up in a jiffy bag ready to post, but there is still a danger that Skiing Friend might succumb to temptation, break in to the parcel and snack them all down in the middle of the night.
While we wait for the Mallorca post office to change its mind, and perhaps the world to get back to normal, here’s a (very long, 122 varieties of crisps long) list of New Zealand crispy snacks ranked by Madeleine Chapman for The Spinoff : she really does seem to have a pretty encyclopaedic knowledge of her native crisps. So many New Zealandish crisps, indeed, that you may feel the need to scroll through to the top 10.
I confess I have a weakness for the Bluebird packaging design. Why a penguin? It’s weird. But who cares? It’s fun. If I ever visit New Zealand you can tell I will be in the nearest shop looking for the crispy snack aisle.
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