Maybe they say to themselves "so British" in a strong German accent the way the French and French speaking Swiss do (in a strong French accent obviously). Only a true German speaker can advise me on this.
Anyway, quite a nice thickish cut crisp, quite a hard crunch, very strong flavour: not bad really. The reluctant taste testers hoovered up this small bag pretty quickly but I found the flavour a bit strong for my taste.
I bet someone laboured long and hard on this deceptively simple packet design. It really is very nice indeed. Well done that someone.
